A LinkedIn campaign lets Zest+ Outreach reach out to prospects for you, following a sequence of steps you set once. You choose who to target, decide what happens and when, and the platform does the legwork while you get on with your day.

Before you start

Make sure your LinkedIn account is connected and your working hours and limits are set up (see Set your daily limits).
Have a rough idea of who you want to reach and what you want to say. It's much easier to build a sequence when you know the goal.

How to create a LinkedIn campaign

Log in to your Zest+ Outreach dashboard.
Click Create Campaign.
Choose LinkedIn Campaign.
Pick where your leads will come from (see the options below), then click Next.
Build your sequence by adding the steps you want (see Steps you can add below).
Click Next, give your campaign a name, then click Publish.

That's it. Your campaign will start running during your working hours.

Choosing a lead source

The lead sources you can see depend on your package. If one of these is missing, check with the Zest+ team.

LinkedIn Search: apply LinkedIn search filters directly inside the platform.
CSV Upload: upload a file with LinkedIn profile URLs in the first column. Profiles are checked during your working hours.
LinkedIn URLs: paste a LinkedIn search URL and the platform imports the leads that match your filters.
Saved Lists: pull in leads from a list you've saved.
Third-party integrations: bring leads in through Zapier, Make or webhooks. The Zest+ team sets these up for you (see Email, CRM and other connections).
Company Page: target people linked to a company page.
LinkedIn Newsletters: reach subscribers of a LinkedIn newsletter.
Sales Navigator Searches: use your Sales Navigator searches as a source.
1st Degree Connections: work with people you're already connected to.
Posts: target people who liked or commented on a post.
LinkedIn Ads: reach people who interacted with your paid LinkedIn ads.

Steps you can add

Mix and match these actions to build your sequence:

Profile Views
Follows
Connection Requests
LinkedIn Chained Messages (see The chained LinkedIn message step)
Messages
InMails
Endorsements

While you build, you can:

Personalise messages with variables and templates (see Personalise your campaign messages).
Attach up to 5 files to each message.
Set a delay between each step so your outreach feels natural.

Keeping an eye on results

Head to Campaigns›LinkedIn to see how each campaign is doing. You'll find numbers for:

Total leads
Invites sent
Profiles viewed
Follows
Connections made
Messages sent
Replies received
Conversion rates
Withdrawals

Managing a campaign

Click the three-dot menu next to any campaign to:

View its details
Edit the sequence
Duplicate it
Archive it
Restart the search
Add more leads from the same type of source

Good to know

Keep sequences simple to begin with. A profile view, a connection request and one or two follow-ups is a great starting point.
Duplicating a campaign that works well is a quick way to test a new audience with the same messages.